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In their continuing effort to get comics into new readers' hands, Marvel Comics is introducing the Ultimate Marvel Magazine.  This new initiative will make the highly-touted Ultimate series more accessible to readers because of its broad distribution strategy in an effort to ensure a generation of new Marvel fanatics.

For Immediate Release

January 3, 2001



Magazine To Include Hot New Ultimate Marvel Stories

Along With Teen-Oriented Editorial Encompassing Movie Previews

Music And Video Reviews, Celebrity Interviews, And More

Revolutionary Design And Distribution Strategy Delivers Publication To

Mainstream Consumers Via Newsstands And Mass-Market Retail Chains

New York, NY – Always the frontrunner in developing new and strategic ways to market their ever-popular superhero properties, Marvel Enterprises introduces Ultimate Marvel Magazine. The new magazine is the next step in Marvel’s aggressive strategy to increase the appeal and accessibility of the company’s core comic book heroes to a younger demographic. To help ensure that the exciting new magazine will be available for mainstream consumers, Marvel is increasing the size of the publication to standard magazine dimensions -- thereby availing itself to a much wider distribution system than with traditional comic books. This broader distribution system will widen the magazine’s reach into more conventional retail outlets including newsstands and mass-market retail chains. Featuring rotating Spider-Man and X-Men covers, Ultimate Marvel Magazine will fly into stores January 16 with a cover price of $3.99.

Ultimate Marvel Magazine will include issues of the best-selling Ultimate Marvel Comic Books, which re-introduce incredibly popular comic book favorites like Spider-Man and X-Men in new, exciting contemporary stories that take place in the 21st Century. Launched in September to critical and retail success, Ultimate Spider-Man sold out its first four issues and has bucked the industry trend by increasing sales each month. Ultimate X-Men #1 opened in the top spot when it soared into stores December 20th.   Boasting hyper-realistic computer-generated covers, the stories will feature issues and settings that are easily identifiable to today’s youth. In addition to the Ultimate Marvel Comic books, the magazines will contain teen-centric editorial coverage including movie previews, music and movie reviews, celebrity interviews, extreme sports, features on hot toys and video games, and more.

“The Ultimate Marvel Magazine will revolutionize the comic book industry and will help to resolve two of the major issues facing comic book publishers – distribution and appeal to tweens and teens,” said Matt Ragone, Marvel Vice President Retail Sales. “We recognize the difficulty some consumers currently face in finding the specialty stores to buy our comics. By developing the product in a magazine format we are able to ensure there will be ample distribution and that it will be available everywhere.” 


The new format of Ultimate Marvel Magazine enables Marvel to take advantage of a distribution system that will allow the Company to significantly improve delivery of the magazines to the mainstream consumer. Marvel will utilize Curtis Circulation Company and I.D. Wholesalers (Regional Magazine Wholesalers) to distribute Ultimate Marvel Magazine to newsstands and mass market retailers which have not traditionally carried comic books in recent years.


The largest publishing initiative in the Company’s history, Marvel will back the Ultimate’s program with a major marketing and promotional campaign that will include print advertising, content on, ads promoting the other Marvel comic book lines, and the distribution of promotional samples through its licensing and promotional partners.

Through the ownership of over 4,700 proprietary characters, Marvel Enterprises, Inc. (NYSE: MVL) is one of the world's most prominent character-based entertainment companies with operations in five divisions: licensing, toys -- via its Toy Biz division, comic book and trade publishing, entertainment and the Internet. Marvel licenses its characters in a wide range of consumer products, services and media such as feature films, television, the Internet, apparel, video games, collectibles, snack foods and promotions. Marvel's characters and plot lines are created and developed through the comic book publishing division, which maintains a leadership position in the U.S. and abroad. For additional company information visit the Company's corporate Web site at

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